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Notes from the booking desk — how shoots actually get booked, what casting directors check, and what new faces need before they walk into a room. Written by the people doing it, at a London modelling agency.
How a Fashion Model Books an Editorial Cover Shoot
What actually happens between a magazine brief landing at a London modelling agency and a cover appearing on the shelf — the options, t…
Booking Beauty Models in London and Manchester
Beauty casting is its own discipline — skin, symmetry, stillness and hands. A guide to booking beauty models across London, Manchester …
How Runway Models Prepare for London Fashion Week Castings
What casting directors actually check in a London Fashion Week casting, how the walk is assessed, what to bring and how the option syst…
Building a Fashion Model Portfolio: From First Digitals to Covers
How a fashion model's book is actually built — what digitals are for, what a test should achieve, what belongs in a portfolio and what …
Swimwear and Lifestyle Campaigns: Booking Diverse Models Across the UK
Swimwear and lifestyle briefs are among the biggest bookings of the year and the least like fashion casting. What clients should brief,…
Commercial Models vs Editorial Models: What Casting Directors Book in London
Commercial and editorial modelling are different jobs with different casting criteria and very different fees. What separates them, whi…